Client Reviews

Mr Kelly

“Our experience of buying our Alfa was brilliant. The owner made the whole process so easy and from the minute we found the advert on Autotrader we had a good feeling. He took lots of photos and a very detailed video which made the decision to travel to him easy. Thee car was in excellent condition, really clean and all the paperwork was in order. I wouldn’t hesitate to use Alex again or to recommend. Thanks A!”.

Mr Jackson

“Ultimately dealing with Apsley Cars was very smooth and they showed themselves to know exactly what they are doing. They were able to suggest an appropriate vehicle, source one in great condition within budget, sort out any immediate minor repairs, arrange a suitable day to collect/test drive in the lovely New Forest and give us confidence that the vehicle will be a safe purchase for several years to come. Everything was clearly explained and I’d recommend anyone to Apsley Cars for their next car purchase”.

Mr Travell

“Good place to buy a car from, quick, easy. I was impressed with the care taken on the Autotrader ad, meant nothing was a shock when I came to see the car. Professional service”.

Mr Evans

“Top marks, excellent dealer, brilliant service, pleasant to deal with and very helpful dealer. Detailed pdi review was useful and exchange was straightforward, felt like he was on my side which seems to be a rarity compared to others that I have tried before! Will use again in future for sure”.

Mr Mumby

“This has by far and away been the easiest and most hassle free way I’ve ever bought a car. Alex is a consummate professional and keeps you informed every step of the way. We had just grown as a family and were looking to get rid of our small car as well as upgrade to a larger vehicle. We spoke to Alex (who came under recommendation from several friends and colleagues) he gave us a price for our car there and then over the phone. Then he set about finding us a vehicle that suited our needs and was within our price range. Within a day the list of first options came through and we decided on which make/model we wanted. He tirelessly sent through various options and we settled on a one owner, low-mileage example. Within a week we were in possession of our new car and couldn’t have been happier. Alex even paid for the second key to be cut!! Absolutely first-class service from a genuine and honest proprietor, who will bend over backwards to help you. I’ll definitely be using him again”.


Mrs Randall

“Excellent service!!! Very friendly and helpful. I have no knowledge of cars whatsoever but every thing was explained to me in detail from start to finish. Drove away a very happy customer in my new little car I can highly recommend Apsley cars. You will not be disappointed with the service.”


Mr Booker

“Fantastic service. Really cares about his clients and I would have absolutely no hesitation in recommending him to anyone or using his services again in the future”.


Mr Watt

“Love my new civic type r and the buying experience was great. Recommended”.


Mr Wiltshire

“First class service from Apsley cars from the very informative advert to delivery of the car to our door. excellent communication throughout and they provided a great quality car. would definitely recommend buying a car from Apsley Cars”.


Miss Watts

“I really wanted to purchase a 5 door Mini with a top spec. Alex found me a fabulous one but it was all the way up north . He said ‘no problem I will go and pick it up, MOT it and check it all out and deliver it for you in a couple of days’ Alex, at Apsley Cars, is the meaning of “personal attention”, in today’s world it’s a breath of fresh air to deal with such professional and friendly people!”.


Miss Chamberlain

“An absolutely genuine and honest service. I wanted a Jeep Patriot (which are few and far between) and although he was unable to source one for me directly, I was helpfully guided towards suitable cars and even when I found one- I was given really useful advice. Fantastic company to deal with! Thanks so much Alex”.


Mr Ironside

“Alex is an excellent and honest guy, great service and very helpful with getting car to me after purchase”.


Mr Ross

“Alex was an absolute pleasure to deal with. I was looking to sell my Audi s4 and a friend recommended I contact him, from start to finish he was very quick to answer any questions I may have and offered me a very fair price for my car. Would highly recommend”.


Miss Tozer

“I purchased my C63 from Alex. I really can not recommend him highly enough. The whole process was straightforward, he gave me a very fair part exchange figure for my vehicle and was an absolute pleasure to deal with. In particular there was none of the usual smarmy sales patter that I’ve experienced when dealing with larger establishments. If you are in any doubt whether to purchase a vehicle from Alex, please be reassured that he is honest, trustworthy and very professional and you will not regret it. I would definitely buy a vehicle from him again in the future”.


Mr Moores

“Very good experience, I asked Apsley Cars to source a vehicle to my specifications: make, model, version, colour, age and price, etc. Within a week or two they came back with a number of cars for me to choose from. It could not have been simpler! Would recommend them every time”.


Mrs Nerin

“100% recommend, We viewed , we bought! Straight forward , good prices and good buy”.


Mr Smith

“Absolutely perfect service from start to finish, he knew what he was talking about, no cliché salesman tactics. Just honesty and a small sample of excellent cars. Even though I was 200 miles from Apsley I’m more than glad I made the trip and I’m now happy in my new car! Assisted with the insurance, did both v5 forms, both tax forms and did a full HPI. Gave a more than fair price for my part ex’d car and a great price for the car I bought”.


Mr Parker

“I have just purchased my new car from Apsley cars, a Volkswagen Scirocco R. I can’t thank the salesman enough for his service, he reserved the car for a month for me due to insurance troubles, answered any questions and queries I had, even delivered the car over 240 miles to my door! Will definitely look to Apsley in the future when buying cars.”


Mrs Archard

“I bought a Nissan Qashqai from Alex, which he sourced for me and even chauffeured me to collect it too! I couldn’t be more pleased with the car or the service from Apsley Cars. Alex’s knowledge on cars is impressive and he has saved us a lot in future driving expenses with it, as we did want the 2l model however Alex has extensive experience with the stats for these cars and informed us the 1.6 model is on a par with the power of the 2l but is cheaper to tax and has better mpg too! This kind of advice is something you wouldn’t get going to view a car already on a forecourt at a bigger dealer. Alex is also not your typical car salesman and was a pleasure to deal with, not at all pushy and like the other reviews mention his confidence is his cars shines through, you can tell he takes great pride in his business and selling quality cars. I have recommended Apsley Cars and Small Cars Direct to 2 members of my family who are in the market for a new car and a small first car and have every confidence they will love their cars and the service too! Thank you Alex.”


Mr Tsvetkov

“Bought BMW 5 series from Alex – amazing service, very patience during the sell, help me and guide me every step during the process, great knowledge and professionalism. Would recommend his services to everybody – all car dealers should be like him! Overall – very grateful customer, who is happily looking forward to drive his new car!.”


Mr Manning

“Having known Alex for several years I knew his knowledge of the used car industry was second-to-none. When it came to selling my car, I wanted to maximise its resale value and I knew through Apsley Cars I stood my best chance. Alex delivered on everything from start to finish, picked the car up from me, got a small scratch on the bumper repaired and kept me in the loop on pricing and costs. First viewing and sold, and he smashed the resale target I wanted to achieve. Happy me, Happy Alex and happy new owner.”


Miss Turley

“I saw how Alex works and the level of service he offers, as my partner had recently bought his Golf TDi from Alex. So when I asked him to assist me in helping sell my own personal vehicle, I was pleasantly surprised that not only he said yes (rare for a used car sales place to want to help) but he yet again went the extra mile for me, advertising the car, holding viewings, and in the end successfully finding a new home for my car for someone else to enjoy. It’s this type of dedication to upholding the service he provides that really makes Alex stand out from the sea of tradespeople that are just after your money. As a female, I want to know I can trust a car sales company and this is exactly what I get from Alex. When it’s time to give back my company car and get something of my own, I know I could turn back to Alex for a completely trustworthy & reliable service. Thank you Alex! :)”


Mr Cubbedu – Apsley Cars sourced and delivered his vehicle.

“Alex came recommended to me. I gave Alex a short list of some cars I was interested in and asked if he could help. Professional throughout and outstanding communication. Car sourced, prepared and delivered, hassle free and at a time to suit me. Would not hesitate to use again to find my next car. Highly recommended.”


Mr Dearing

“From finding Alex to him leaving my house with my part exchange has been a refreshing change. He was welcoming when we saw the car down in the New Forest, and we felt very relaxed speaking with him. He was upfront and the videos he did of the car did not disappoint. He took us on a good test drive and let my wife go mad in the car as well. A deal was struck in which I came away feeling he had been very fair. He also offered to drive the new car back to my home some 50 miles away, leaving half a tank of petrol. All in all if the car goes as well as it looks I shall personally recommend to friends family, and would be using him again as he can locate cars for you as well”.


Mr Seddon – Customer who purchased online from Bolton, UK.

“From first contacting Alex to the delivery of my vehicle, customer service and all documentation was dealt with in a professional manner. I only seen my new car on Apsley Cars website and all detail of car was shown by photo and video was correct, also Alex told me any time I need to call I should have no hesitation to contact him once again I would like to thank Alex for is honesty from start to finish”.


Mr Du Verne

“This is now the second time I’ve used Alex to help find me a car. 8 months ago I bought my daily car from Alex & it’s been faultless throughout that time., I’ve still got it now. He worked with me for 3 months to help find me the right car. I’m lucky to have found a patient car dealer who was flexible, and actually listened to what I was after – rather than just trying to sell me the next available car he had in stock. I was very specific in what I wanted, I’m chuffed with both the car and the service I received, and have actually referred 2 close friends to him as a result. Having seen how Alex works & the quality of car he looks to source, I’d have absolutely no hesitation to use Apsley Cars again, and will be when the time comes to look for something else. Thank you Alex!”.


Mrs Donohoe

“We found Alex at Apsley Cars by chance and I’m so pleased we did. He’s a man that does as he says. We were searching for a small runaround that was cheap to run for my husband to get to work. Alex had a fabulous little Aygo that he’d sourced and we bought it after a week of seeing so many mis-described cars. Alex’s standards are high. The description ‘like new’ was absolutely right… the Aygo was like new and still under warranty. The location is close to the motorway with plenty of parking and he’d prepared the car ready for us to take it out. It was lovely and clean and presented well, ready to take for a spin! Cars we’d seen elsewhere were filthy … beggers belief people would present a car like that with a view to sell! Everything was as described by Alex, including the paperwork which all organised and in order. After going ahead with the purchase, he kindly went the extra mile and delivered the car to us as we were only two miles away. You never mind giving your own hard earned cash to people that work hard for it and Alex is no exception to this. He’s running a professional and well organised business and we’ll be recommending him to everyone. Car hunting is a tough job and I don’t we don’t enjoy changing cars at all, when we come to upgrade our SMax, we’ll be speaking to Alex to source our next car! Thank you Alex”.


Mr and Mrs Fenner

“Absolutely first class. Will return when we need another car!”


Mr Adu-Twum

“Honest dealer to buy car from. Willing to help with all questions and nice to speak to”.


Mr Wells

“Friendly helpful dealer, the car was nicely prepared and checked over before collection a great service”.


Mr James

“Alex is a nice guy not pushy in anyway. He answer my questions, and if he didn’t know the answer he went and found out the answers from BMW. Which gave me more confidence in what I was buying and who I was dealing with. He has a passion for interesting cars which is important and a honesty which is comforting to deal with.”


Mrs Wong

“We bought a Kia Sportage 3 months ago, car conditions are excellent. Alex was very helpful, the sale was easy and quick. He even sent us the spare key when the previous car owner found it after a month. Very reliable car dealer!”.


Ms Tinkerton

“After seeing the car on Autotrader I contacted the dealer directly. He was flexible on viewing and I went on a Sunday lunchtime and was able to take the car for a nice long test drive. Sale was quick, easy and professional. Car is in great condition and I’m really pleased with it. Small private trader and quality service. Thanks Alex.”


Mr Barton

“Apsley Cars are very good at what they do, very efficient and Genuine and very polite and we’ll mannered. Make you feel comfortable and free to make decisions. Lovely people and would definitely recommend.”


Mr Saraceni

“I bought a lovely Peugeot from Apsley Cars and was really impressed with the great professional service that they offered, they were helpful and really honest. I recommend that if you are looking to buy a car to give them a call.”


Mr Grubb

“This was one of the best car buying experiences I have ever had it was made easy from start to finish and Alex was very welcoming he couldn’t do enough for us nothing was too much trouble”.



“Have dealt with Apsley Cars on a couple of occasions both being very good experiences. Always on hand to help with questions and queries. Very trustworthy and reliable. A great experience.”


Robin & Barbara

“We would very much like to thank you for finding us the car that we required. You went to a lot of trouble, were extremely understanding of our needs. You provided a rare caring, trustworthy and reliable service to us.”


Mr Bailey

“I bought a vRS Octavia from Alex in March 2016 after meeting him for the first time, a normal guy and all round nice bloke selling some very nice cars. My first impression was that there wasn’t really any of the stereotypical awkward car salesmanship techniques, he’s confident in his cars and knows that his buyers will have done their homework, so he let’s them get on with it. He’s happy to answer any questions, but doesn’t feel the need to ram the features down your neck. Definitely from the new breed of car dealers and and the whole process was very simple. You can see why people have bought from him twice or more, I would easily buy from him again. The car is great too.”


Mr Smith

“I recently bought a Car from this company and its principal, Alex. I was offered a more than fair price for my old car in part exchange, have been thrilled with my new car, and in all my dealings with Alex’s Company, he has acted with the utmost integrity and professionalism. Any potential customer locating this dealership and subsequently buying from them could count themselves as very fortunate.”


Mr Palmer

“Recently bought a great little sports car from Apsley. Extremely happy with it, and Alex was very knowledgeable and supportive both on the day and afterwards with a couple of queries I had. I would happily recommend him to anyone wanting to purchase a good quality used car! Was a pleasure doing business with him.”


Mr and Mrs Goodman

“We bought a Ford Focus ST from Alex, very nice car in lovely condition and at a very good affordable price, Alex also gave us a very good trade in price on our Peugeot. Unfortunately on arrival home we realised it had developed an oil leak. We contacted Alex, and wow, he really couldn’t do enough for us, he arranged for the car to be booked in to a local garage to us, did all the communication between the garage and himself, took all the stress out of us trying to sort it ourselves, the focus was fixed with in several days, and what a lovely car it is, we are so very pleased. Would we recommend Alex at Apsley Cars? Yes we would 100%, we would as he is so professional, very honest and extremely helpful, and we will be returning if we ever need another car”.



“The service provided by Apsley Cars was fantastic. Alex couldn’t have been more helpful and I’m very pleased with my new car. Thank you!”.



“Alex has helped me on two occasions – once to buy a new car (and trade in ours) and once for some professional advice on trade in prices so I could help advise my parents on their purchase through another garage. Both times his service, manner and expertise in the industry have shone through. Not only that but he really makes everything so transparent (in an industry famed for doing the opposite!), he is a true pleasure to do business with”.



“Good friendly service. Car was in top condition and good value for money and I received a good trade in price for my old car”.



“Great friendly service and communications, very easy to deal with. Car was as described in advert, many thanks Apsley Cars”.



“I came across Alex’s website via Autotrader and was very impressed with the design and carefully picked cars. Alex definitely went an extra mile by picking me up from the train station and holding the car for me for almost a week with a very reasonable deposit. He also did some work to the car and made sure it is in top condition before handing it over to me. Great value and superb customer service. Highly recommended if you are looking for a second hand car from a reliable dealer!”.



“Just bought a great car with Apsley Cars. Alex was flexible and went the extra mile (pardon the pun!) for us. It was especially helpful as first time buyers as we received an honest and thorough service from him. Needless to say we snatched the car up”.



“Polite, friendly and professional. I have been very happy with the car I purchased, got a great deal and Alex went out of his way to help me get the car home. Would highly recommend”.



“Very friendly and helpful, would recommend to friends and family”.